The World‘s Number 1 in Sports Retailing.

Content Coordinator - 6 months - AMSTERDAM

Description

Maternity Cover 6 months  -  Content Coordinator
 

Requirements:

  • 3 years of experience in content marketing and campaign coordination

  • You are an expert on consumer journey and able to identify optimizations for a better customer flow and conversion optimization

  • You are able to understand data and turning it into actionable insights to meet business objectives

  • You have experience with Google Analytics, Sales Force Commerce Cloud, Demandware. Experience with PIM tools and various CSM systems is a plus

  • You have a commercial mind set, hands on and pro active

  • You’re excellent in project management

  • Experience in Digital Content Production is a plus

  • You are fluent in English, additional language(s) is a plus

 

Who are you?

  • You are passionate about content and digital marketing innovations

  • You are a strong communicator with a wide range of digital marketing skills

  • You have a hands-on mentality, with the ability to develop, implement, track and optimize new marketing initiatives across all digital channels

  • You are comfortable working closely with local and global marketing teams, including category teams, merchandising and digital.

  • You can easily ideate, create and execute global campaigns across multiple markets

  • You are highly organized with the ability to work on multiple tasks in fast-growing, quickly changing company

 

Responsibilities:

 

Content Strategy

  • Eexecute the strategic content plan, based on business needs, stakeholder input, best practices leveraging platform capabilities.

  • Continuously optimize content plan by gathering and applying long-term insights and data gathered, identifying opportunity and content solutions

  • Maximize customer engagement through the user journey setting standards to ensure content is optimized and appropriately tagged.

Content Planning and Campaign activation

  • Be fully responsible for rolling out global campaigns of strategic brands like Nike and Adidas on Intersports’ website across markets

  • Maintain the global content calendar and align with category teams, national organization and brands to ensure it an be executed

  • Fine-tuning content creation solutions long term. Communicating with internal stakeholders such as category managers, brands and national organisations to ensure content that is truly optimized and effective.

Performing Content quality control

  • Working closely with local, global, internal and external content creators ensuring the appropriate specs are met for content creation, not only on a technical level, but also in terms of brand guidelines, tone-of-voice and connecting to the appropriate target market.

  • Liase with UX manager to set up appropriate content user testing for functional and non-functional content.

Track content effectiveness

  • Team up with BI and Analytics Manager to optimize implementation of content tracking and reporting.

  • Provide reporting on KPIs, analysing the effectiveness of marketing and campaign content in aiding conversion, and make continuous recommendations based on known data.

Manage content distribution

  • Ensure global content is accessible to the local markets, in the right format, and with the appropriate specifications and instructions.

  • Further implement the DAM system for content distribution.

Promote the work of the digital team

  • Communicating KPI’s and Insights to markets and brands, building trust and confidence in the digital team across all markets.

  • Communicate KPI’s and Insights to markets and brands

Facts

Contact

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